Hotels · Serviced residences · Chalets

Your ski room.
Your brand. Your margin.

Fairski creates or takes back your property's ski room so that it runs in-house. We manage everything: purchasing, brands, recruitment, training, logistics and the unexpected during the season.

Discuss my project Estimate my margin
The situation

Your guests rent their skis at your property. But the margin goes elsewhere.

When an outside provider runs your ski room, you hand over a service sold under your roof, to your guests, in your world. The provider keeps most of the revenue, leaves you a commission, and decides what your guests experience.

Captured margin

Rentals, accessories and clothing: revenue generated at your property but collected by someone else.

Diluted experience

The provider's staff carry neither your service codes nor your standards of hospitality.

An image you do not control

The choice of brands and the look of the shop are out of your hands, yet they speak for your property.

Our services

Two situations, one ambition

Creation

Create your ski room in-house

You don't have a ski room yet, or just a ski locker. We design a rental and retail space that lives up to your property.

  • Study of the space, guest flow and equipment needed
  • Fit-out, workshop and storage equipment
  • Selection of equipment, clothing and accessory brands
  • Recruitment and training of the team
  • Opening and management of the first season
Takeover

Take your ski room back in-house

Your ski room is run by an outside provider. We organise the transition so that it runs under your management, with no break in service.

  • Audit of the current contract and actual activity
  • Transition plan and takeover schedule
  • Equipment fleet and supplier accounts
  • Takeover or recruitment of staff, training
  • Processes and management tools
Objections

What we hear. What we answer.

"Ski rental is a separate trade."
So is fine dining. And you do not outsource it.

You have a chef, a brigade, suppliers and processes. A ski room works the same way: technical know-how, a trained team and rigorous organisation. That is exactly what we bring, until your team is fully autonomous.

"We won't get access to the right brands."
Brands want to be associated with the great houses.

Premium ski, clothing and accessory brands seek the image of exceptional mountain chalets and hotels. Your property is a showcase they value. We open those doors and negotiate purchasing terms with you.

"What if a ski technician falls ill mid-season?"
The unexpected is part of our job.

Absences, no-shows, peaks in demand: we ensure continuity of service throughout our engagement. Your guests will not notice a thing.

Project management

We take charge of the project

At first, Fairski runs the entire operation on your behalf. You keep the margin and the decisions; we handle the execution.

Audit and business model

Property capacity, guest profile, equipment rate, existing contract: we quantify the potential and the investment.

Purchasing and brands

Building the rental fleet, selecting clothing and accessories, negotiating with brands and suppliers.

Recruitment

Ski technicians, sales staff, ski room manager: we recruit technical profiles who also have a sense of hotel service.

Team training

Equipment fitting and maintenance, guest advice, upselling, your property's standards of welcome.

Weekly logistics

Ski preparation for every guest changeover, workshop planning, shop restocking and stock control.

Handling the unexpected

Ski technician or sales assistant absent, mid-season departure, stock shortage: we find the solution, immediately.

The team

The people who run your project

Ski rental and chalet service professionals who know your guests and the standards of your property.

Founder · 15 years of experience

Alexis Quelen

Alexis ran a sports shop before taking charge of ski rooms in luxury hospitality: first as manager of a palace hotel's ski room, then as area manager responsible for ten ski rooms in the resorts.

Recruiting and training teams, working with brands and suppliers, pricing, stock management, advising hotels on the layout of their ski room: he has done every job that Fairski takes on for you. Having also worked on hotel front desks and built websites for the hospitality industry, he knows how a property runs from the inside.

  • 10 ski rooms managed
  • Palace hotel ski room
  • Sports shop management
  • Hospitality and digital
Partner · Operations and training

Thomas Boulet-Combes

Thomas has spent his whole career in the resorts, starting in the workshop: ski technician in Courchevel, then manager of a ski shop and of a luxury sports boutique, hotel ski room manager, and finally operations manager then director of operations across Courchevel, Val d'Isère and Tignes for more than seven years.

Teams, equipment preparation, shop restocking, the unexpected at the height of the season: this has been his daily life for more than ten winters. A graduate of the emlyon business school Executive Master in general management, trained in luxury management, service quality and course design, he now works as an independent trainer and consultant. He passes this know-how on to the teams Fairski recruits for you.

  • From ski technician to director of operations
  • Courchevel · Val d'Isère · Tignes
  • emlyon business school Executive Master
  • Cegos train-the-trainer course
Simulator

What your ski room could earn you

Adjust the figures for your property. The result is indicative; we refine it together during the audit.

Estimated annual gain
—
Ski room revenue—
Today, through a provider—
Tomorrow, in-house—

In-house net margin = after amortised purchases, salaries, maintenance and support. Assumptions to be validated together during the audit.

FAQ

You are probably wondering…

Does the rental fleet require a heavy investment?

Several options exist depending on your cash flow and the size of your property. We compare them with you during the audit, before any commitment.

What if my contract with the provider is still running?

We review its terms and exit conditions, then set the takeover schedule to avoid any break in service.

How long does the engagement last?

We manage at least the first season. After that, you choose: continued management, lighter support or full autonomy for your teams.

Is my property large enough?

Hotel, serviced residence, luxury chalet or chalet collection: the model adapts. The audit shows precisely from what volume bringing the ski room in-house pays off for you.

Who employs the ski room team?

The goal is for the team to be yours. We recruit, train and supervise on your behalf, then provide cover in case of absence.

Contact

Let's talk about your ski room

A first 30-minute conversation to assess the potential of your property.